LANE men's swimsuits are made of fast drying breathable materials; they also resist to chlorine, salt water and provide UV protection. In addition of being made of the best European tissues, LANE’s seahorse logo is on each swimsuits showing up its very high standards of quality in manufacturing their high-end swimwear.
Advantages LANE
LANE is a unique brand, offering a sense of unity and family. It is a movement, an attitude that buyers get. The power of this brand lies in the quality of its swimsuits that can be worn as both pants, beachwears or swimwears. It is the perfect relation between “streetstyle” and “jetset lifestyle”. LANE is and will be recognized for the quality, the finish and the style of their high end swimsuits. It's a branding that cannot be find anywhere else. An image, a look that every man wants to release.
#WEARELANE brings a new style, refreshing colors and a different image of swimwear. LANE wants to be recognized for its high-end swimwear and when a male wants to buy a unique high-quality swimsuit, LANE will come instinctively in his mind.
Materials
LANE's strategy is to have its swimsuits design with very high quality materials. LANE uses state of the art materials such as European polyamide. Polyamide has the advantage of being the strongest of the synthetic textile (even wet) and has a high elasticity. LANE swimsuits are therefore elastic, tear-proof and anti-pilling. The materials used allow a good evacuation of moisture while retaining heat. The materials are very light, keeping their shape, color and resistance to sweat, ultraviolet rays, chlorine and salt water.
